HealthPlus Fertility is one of the largest fertility care networks in the Middle East, operating fully-serviced centers in Abu Dhabi, Dubai, Jeddah, and Riyadh, along with satellite IVF clinics across the UAE. Part of the M42 Group, HealthPlus Fertility’s IVF laboratory is internationally accredited by the College of American Pathologists (CAP) and holds the Joint Commission International (JCI) Gold Seal of Approval — the first private-sector lab in the Middle East to achieve CAP accreditation. The group has carried out over 35,000 Assisted Reproductive Technology (ART) cycles across its UAE and KSA centers.
NetSoft’s work with HealthPlus Fertility spans website design, development, and long-term technical maintenance for a multi-country, multi-clinic healthcare network. The site needed to serve patients across two countries and multiple cities with location-specific information, present sensitive medical content with the accuracy and reassurance patients need when researching fertility treatment, and support a bilingual Arabic/English audience. Beyond the initial build, we provide ongoing maintenance for the site’s doctor directory, insurance network pages, and multilingual content — the kind of continuous technical support a healthcare network of this scale requires as its services, specialists, and locations evolve.
Services delivered: Website design, development, branding, SEO, and ongoing maintenance for a multi-country fertility and IVF healthcare network.
